Is Content or Appearance More Important For A Site?

Everyone knows that its the content that brings people to a website because most people surf the web to find information or products that they are looking for. Hence, an informative website will naturally direct a good amount of traffic. Does that mean that the aesthetic aspect of a site can be taken for granted?

I believe that the answer is no. A site has to look pleasant to its viewers. It would be boring to stare at a white background with typed words on it. A site is not like a book that it has to look that way. Hence, the web is a different form of media because it can be as colorful and art oriented as the people working on the site wants it to be. That is why individuals are hired and even outsource to provide the artistic and creative skills necessary to make a site enticing.

It is not unusual to find a graphic artist and employers who outsource banner-creation, outsource logos and headers and outsource flash animation, to name a few, to work for companies to make this endeavor possible. Time and effort are required to make sure that a site stands apart from the rest of the pack, as they say. That is why companies take everything into consideration such as the design, layout, content and overall feel/quality of their site.

Truly it is a combination of great content and amazing presentation that sets a website apart from the rest of its competitors.