The Cool Thing About Internet Small Business

And here is the cool thing about being in an Internet small business, your competition, you can see exactly what they are doing all the time, any time you want to see what they are doing you just look. Like I said before, once the competition clicks on your ads in pay per click just to see your ad, but they want to click on it more to see what you are doing on your landing page and your lead capture page. They look to see if they need to get an edge on you or create something a little different for themselves, because you just changed what you are doing. It always pushes people forward and makes you a better person. That is how people become such good marketers because of competition. Some people would not be that good today if there was no competition. It forces you to try new things all the time, forces you to learn new things, get more courses, learn more from their mentors.
Many people pay tremendous amounts of money to their mentors to learn all the different things that make them successful. The mentor is a millionaire or a billionaire today, but you learn from them all the different tactics that can make you a millionaire or a billionaire today. It should be part of your success philosophy in any industry you want to learn something in, just find the cream of the crop in that industry, who you perceive that gives you great value as being the cream of the crop, and pay them what they want and learn everything you can from them. It will make you who you are, so other myths that are out there that you hear, I just talked about one myth now, but there are lots of myths out there. One of the myths out there is about making sales at a certain time or to recruit or sponsor, whatever you want to call it, that is a myth too.
We can prove that wrong numerous times, it is just a myth. We have told people that we continue on with business as usual and why the people that believe that myth in their head, you are out there capitalizing and making the sales that they could not make. The same thing in the months of December and November, same thing, we can debunk that myth too. The only industry that I have found so far that in the months of November and December that are absolutely slow and not worth doing business in was in the real estate industry. Other than that, we have not found any other things that we have done on and off line that is affected by the time of year. As a matter, of fact we have seen companies break sales records all year round just in December.
We have done many sales in November and December, even right on the holiday, it does not matter, right on Christmas Day, does not matter. So whenever you hear somebody say something that is potentially - - I mean they are not going to come out and say it is a myth, they are just going to say it is, instead of just believing it is a fact, either go get the facts, or prove it wrong, or ask them how or what proof they have. I want solid proof. And even if they do give you solid proof, try it yourself. There are a lot of things that are lost in the world just because a person believes what they hear. Same thing in politics and other areas and that is because people do not look into the different areas and the actual facts. So do your own research and be thorough about it.
Here is something to think about. How does someone make so many sales when other people are talking about how saturated a field is?

Referrals Equal Increased Traffic and Profits

As anyone with a website knows the most important component needed to be successful online is traffic. Preferably free, targeted traffic and lots of it. Why is quality traffic elusive to the majority of website owners while others seem to have a steady stream of qualified visitors visiting their websites daily?
One reason is offpage search engine optimization. Offpage search engine optimization is crucial to the success of any website. If you understand the facts about search engine optimization you know the major search engines rely heavily on offpage sources to rank and index website pages.
Offpage optimization is simply the process of human visitors looking at your website and feeling confident enough with your content to refer other people to your site. Although the search engines crawl websites for information, there is no human element involved in the process. Human referrals come in the form of offpage links directed to your website.
If you have ever worked any type of sales or small businesses marketing you understand how valuable a good referral can be. A referral from someone who is familiar with your products or services can open a lot of doors that otherwise could take months or years to open on your own. The same is true in the online world.
Online referrals come from a variety of sources including directories, websites, blogs, articles and forums to name a few. Work these prospective referrals the same as you would in the offline world. The better known and respected the source is, the better your chances are of capitalizing on the referral.
For example, the DMOZ directory is considered to be the ultimate and most comprehensive directory on the internet. So popular that it can take over one year to get reviewed and listed in the directory. A referral from DMOZ is going to open doors and help with your search engine rankings. There are a lot of other good directories on the internet that you can become listed in much faster. They might not have near the referral power that DMOZ does, however it’s still a referral.
The key thing to remember is you must work your online referrals the same as you would in the offline marketplace. Offline you would attend local networking functions, business meetings, fundraisers, civic meetings, seminars and social functions to network and get referrals to promote your business.
You must do the same for your online business. For your online business you will become listed in directories, participate in forum discussions, comment on blog postings, publish a blog, write original articles and distribute them through article distributors. As website and blog publishers get to know you through your comments and articles they will begin to refer others to your website via links from their websites or blogs back to your website.
This is the human referral that search engines look for when indexing and ranking websites. The more quality referrals a website has the better the ranking in the search engines. As sophisticated as the internet has become, it still comes down to basic networking, getting referrals and working the referrals to increase the awareness of the products or services you offer.